Why Work With Us

You can find detailed information about panel sizes, profiling, and quality standards in our current Panelbook.

Respondents are our priority

We treat our panel members fairly, they are rewarded for any research participation, including situations where they fail a screening question or their quota is already filled, with the condition that they pass the quality control.
Support is always provided by a local team in the local language, with a response time of less than 24 hours. We don't use chatbots.
The minimum threshold for sending rewards to panelists is reasonable (8 EURO).
In some countries, panelists can also choose a reward from a rewards catalog or contribute the earned amount to one of the charities we collaborate with.
We regularly inform our members about the results of certain researches and activities within the panel through newsletters, in the news section on our website, or on social media.
Several times a year, they have the opportunity to participate in guessing contests and win exciting prizes.
The reward for taking care of respondents is their engagement, loyalty, and an extremely high response rate (RR) up to 63% depending on the country.

You won’t find robots or duplicate respondents in our data. In addition to using digital fingerprints and monitoring device usage, GPS location, we verify the identity of each new panellist by phone via SMS. Those who fail the verification process are not allowed to participate in surveys. Respondents also undergo AI verification of gender and age using a camera.
Panel members are recruited through a diverse range of online and offline channels, with approximately 30% of recruitment to date conducted offline.
We place special emphasis on reaching groups that are traditionally harder to find online (elderly people, low education, small towns and villages, people with medical disabilities, etc.), ensuring the best possible representation of the sample within the market and allows us to meet the unique, non-standard needs of our clients.

Panel management and data protection are in accordance with the standards and rules of GDPR, ESOMAR and SIMAR (Czech Association of Market Research Agencies with standards much stricter than those of the global association ESOMAR). Respondents can participate in only 3 surveys per week and 45 surveys per year, but the average per 1 panelist is only 15 completed questionnaires per year.
In 2024, we embraced responsibility and are fully committed to upholding the so-called Quality Pledge.
We measure a 'trust score' for each respondent, indicating the quality of their responses (speed of completing the questionnaire, logical consistency of answers, manner of completing batteries, quality of responses to open-ended questions, etc.).
Respondents who repeatedly make errors are excluded from the panel.
We never use "river sampling" (inviting respondents to research when they are engaged in other online activity, e.g. in the form of banners, etc.), and we also never use "survey routing" (redirecting panelists to research other than the assigned one). All questionnaires undergo our quality control process.

We believe that data collection is not about automated systems, but primarily about the quality and satisfaction of our clients' requirements and support.
National Sample employs local experts with in-depth knowledge of each country where we operate. If you need assistance with local research, don’t hesitate to reach out.
Quotations and project preparation are available Monday to Friday from 8:00 AM to 7:00 PM CET. Additionally, we support projects over the weekend at no extra charge. We are committed to providing you with the quality, care and attention you deserve!